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Monday, October 26, 2009

How to Make a Website Successful

When doing business on the Internet, there are many ways in
which you can make a website successful. Although the look
of your website is important, fancy websites don't make
sales. There is much more to creating a quality website. To
make a website successful, you must create a website that
will be of interest to your target market and make them
want to visit your website over and over again. In
addition, your website should lead your visitors to take
the action you desire, such as joining your mailing list,
or making a purchase.

Selecting a Website's Niche

The first step toward how to make a website successful,
will be to target your website for one specific niche. For
example, if you are designing a website about wine,
everything within your website should relate to wine.

Selecting a Website's Keyword Phrase

You must also select the most relevant keyword phrase for
each webpage. A keyword phrase is two or more words that
best describe your webpage. For example, if your webpage is
about 'making wine,' your best keyword phrase would be
'wine making.' You should use your keyword phrase a few
times within your webpage, as this will enable the search
engines to determine what the website is about. This is a
very important step to make a website successful.

Using HTML Heading Tags

When you begin writing your content, it is very important
that you use the HTML H1 heading tag with your main title
at the top of your webpage. In addition, use th HTML H2
tags for your sub-titles. This is very important, as some
search engines place relevance on the text displayed with
heading tags.

As the default text for the H1 heading tag is very large,
you may want to use CSS style sheets to display the heading
tags in the font style and size you prefer.

Using META Tags Within a Webpage

Another step to help make a website successful is to
include META tags between the HEAD tags of your webpage.
META tags help the search engines to know what keywords are
relevant to the webpage. They are also used to tell the
search engines what the webpage is about. Many search
engines will display this description within the search

Backgrounds and Text

It is always best to display a webpage with a white
background and black text, as this will make the text easy
to read. Distracting backgrounds will make the text hard to
read. A good rule of thumb is to just use common sense and
keep your website simple. This alone is a great way to help
make a website successful.

Animated Graphics

If you're using animated graphics, it is important that you
use them sparingly. Graphics that continually flash are
VERY annoying and may prevent your visitors from returning
to your website in the future.

Navigational Links

It is very important to include good navigational links on
every page. They should be displayed at the top, bottom,
left or right side of your webpage. In addition, your
visitors should be able to get to any webpage within your
website within four clicks.

Webpage Layout

Always be consistent with your webpage design. This is a
very important step to help make a website successful. The
layout for your website should be the same on each page. If
you make it different, your visitors will become confused.
In addition, it will make your website appear to be
unprofessional. Your website design should include the same
layout, logo, and navigation setup on each page.

Spelling and Grammar

Always make sure you proof read and spell check your
webpages for errors. It is also very important that your
webpage doesn't have any broken images or links.

Important Webpages

When you launch your website, it is very important that you
include the following webpages:

About - The 'About' page is used to tell your visitors
about you and/or your company.
Privacy - The 'Privacy' page is used to let your visitors
know what you do with their personal information, such as
their email address.
Terms and Conditions - The 'Terms and Conditions' page
should be displayed on your website for your protection.
Site Map - A 'Site Map' is used to help the search engines
index your website more easily.

You can learn more about all of these pages by doing a
search through your favorite search engine. They are very
important and will help make a website successful.

Website Interactivity

Another way to make a website successful is to make the
website interactive. This can be done by including a
targeted forum that compliments your website, a form in
which they can subscribe to an ezine, a feedback form to
enable them to give their opinion, or an informative blog
in which visitors can comment.

Web Browsers and Screen Resolutions

When you begin designing your webpage, it is HIGHLY
recommended that you install the most popular web browsers
on your computer. This will enable you to see how your
website will display in different browsers. You will find
that your website may look great in one browser and
terrible in another. It would be wise to design your
website to display properly in Firefox and then it should
display properly in Internet Explorer, Opera, etc.

It is also important that you view your website through
different screen resolutions. You can either open your
webpage in your browser and then change your computer's
screen resolution, or there are website's online that you
can visit, such as Any Browser, to test your website.

If you follow these simple guidelines, you can begin to
make a website successful in no time.

If you want to learn how to make a website successful,
visit for a wealth of free website design
tutorials, HTML codes, video tutorials, JavaScript codes,
CSS codes, tips, tools and resources.

Top 12 Tips to Make a Website Successful

If you're doing business online, you must take the time to
learn how to make a website successful. Creating a quality
website is an important part of your online success;
however, quality doesn't mean a fancy website with all of
the latest gizmos and gadgets. Quality means creating a
website that will make your visitors want to stay on your
website and take the specific action you want, such as
subscribing to your ezine or purchasing your product or

Here are the top twelve tips to make a website successful:

(1) Selecting the proper keyword phrase for each page will
be your first step to make a website successful. For
example, if your webpage focuses on dog grooming supplies,
your most relevant keyword phrase should be 'dog grooming
supplies.' This keyword phrase should be used a few times
throughout your webpage. In addition, make sure your
website focuses on just one specific niche. For example, if
your website focuses on dog grooming, all of the
information within your website should relate to dog

(2) It is also very important to use titles, sub-titles and
heading tags within your webpage. The H1 Heading tag should
be used at the top of your webpage for your main title. The
H2 Heading tag should be used for your sub-titles. If the
default size of the tags don't suit your needs, use CSS
style sheets to display them in a specific font and size.

(3) Include META tags within the HEAD section of each page.
META tags are HTML code that enable the search engines to
determine what keywords are relevant to a specific webpage.

(4) Keep your website simple. Select your background and
text colors very carefully. Busy backgrounds make text
difficult to read. A white background and black text will
help you make a website successful.

(5) Use minimal animated graphics - especially the type
that continually flash. These are VERY annoying and will
cause your visitor to leave your website prematurely.

(6) Include good navigational links together at the top,
bottom, left or right side of the page. In addition, try to
keep the number of clicks required to get from your main
page to any other page on your website down to four.

(7) Always use a consistent layout on each webpage, which
will include the same design, logo and navigational system.

(8) Proof read and spell check your webpages for errors. In
addition, make sure your images are all displaying and your
links are all working properly.

(9) Include an 'About' page to tell your readers about your
company, a 'Privacy' page to let your visitors know what
you do with their information, such as their email address,
etc., a 'Terms and Conditions' page to protect yourself,
and a 'Site Map' to enable the search engines to easily
index your webpages.

(10) Enable your visitors to interact by including
features, such as a forum, an ezine subscription form, a
feedback form, or a blog. Adding these features provide
more great ways to make a website successful.

(11) Make sure you do not set sound to 'autoplay' when
someone visits your website, as this can be very

(12) View your webpages through different browsers and
screen resolutions to ensure they are displaying just as
you had intended.

By following these simple steps, you can not only make a
website successful, but also be well on your way to making
a nice income online.

If you want to learn how to make a website successful, Web
Design Mastery will take you step by step through website
design, search engine optimization, CSS, JavaScript,
Internet Marketing and more. In addition, 14 bonus Web
Design videos are included.

Thursday, October 22, 2009

Buying a Top Level Domain Name - Some Ideas and Suggestions

Of late, it is getting increasingly harder to choose and buy a
top-level domain name. It is also very difficult to find a
top-level domain name that relates directly to the theme and
subject of your web site. People who are looking forward to buy a
top-level domain name work hard to find a suitable name often
with tremendous difficulty. If you are a seller of products or
services through your internet portals, then you must try had to
purchase a .com or .biz top-level domain name. In fact, such
domains will lend immense credibility and authenticity to your
business. Top-level domains can also act as very strong
advertising tools for your business.

The top level is always the extension of a particular domain
name. .com is the most famous top-level domain name in the world.
Top-level domain extension indicates the type of online
activities you are carrying right now. These domain name
extensions are there for special purposes. A .com domain
indicates that you are in some form of business while .net
signifies that you are dealing with a network of different
services. An .org is always special to non-profits while .biz
always signifies that you are dealing with some business

For commercial business purposes, you will need to buy .com
domain because most web surfers have the habit of
extension at the end of their keywords. Make sure that you buy
the .com name extension first before buying other extensions.
Otherwise, someone else may pick up your .com name. In this way,
.com name extensions are always so invaluable.

Almost all search engines will check your domain names before
allowing someone to search your name. You must ensure that the
site content and the domain name extension are in complete
resonance with each other so that search engines can easily index
your web site. Major search engines like Google and Yahoo always
respect and value top-level domain names. It is possible to check
the availability of a top-level domain name by trying the plural
version of the names. However, domain owners are very intelligent
and smart because they will always make sure that they register
plural forms of their main domain name.

Top-level domains are possible when you add numbers to the
domains. Experts recommend adding numbers to choose and register
some top-level domain names. Adding numbers to the main body text
of the domains may help you register some top-level domain names.
Some people use substitutions of the letters to some original
letters of the domain name. For example, you can substitute the
word four with 4.

Top-level domain names are in excessive demand while people will
go any lengths to register such domain names. If you fail to get
these domain names, you can always choose and buy an expired
domain. Expired domain market could be a very good source of very
good top-level domain names. However, get ready to pay very high
price for a very good top-level expired domain name.

John Khu is an author and also a seasoned professional
with vast experience in expired domain name business.
He is also the owner of the path breaking web sites
called and which provides
complete and up-to-date information on expired
domains and their eternal secrets.

Business Is The Best Therapy

When I was young, I completed all sorts of different personal
development courses.

At 13 I did a mind power course and learnt how to visualize to
create what I wanted.

At 15 I attended an Anthony Robbins seminar.

At 17 I attended a teenage development seminar called Discovery.

And when I left school, I did all sorts of courses ranging from
doing stuff from primal screaming to meditation.

I even did a ten day meditation course where we woke up at about
4am each morning and meditated for ten hours a day.

That was tough.

The reality is personal development has become huge over the last
few years. And I believe it's a good thing.

At the same time, there's no better therapy than going into your
own business.

Think about it:

You're faced with challenges every day.

You have to deal with disappointment.

You have to learn to communicate with a range of different

You have to "bust through" your limitations of what's

You have to learn to organize, sell, negotiate, write, deal with
finances, and everything else.

You have to learn to manage fear.

You have to be disciplined and committed.

You have to learn how to manage conflict.

You never know what's going to happen on a daily basis or how to
deal with it.

And you are virtually forced to become more aware of yourself,
your strengths and your weaknesses as a result of all of this.

Personally, I see anyone with the courage to go out and start
their own business as a hero.

And today I think we should all give ourselves a pat on the back
for having the courage to go outside the realm of what we have to
do and be committed to creating the life of our dreams.

I'll leave you with the comment from Dead Poets Society:

Carpe Diem. Sieze the day boys. Make your lives extraordinary.

Scott Bywater is a direct mail copywriter and the author of
Cash-Flow Advertising. To get access to his highly prized
complimentary copy of '7 Ways To Get More Customers" (valued at
$29.95) and to join his controversial and insighful "Copywriting
Selling Secrets" newsletter where you'll uncover the truth about
why most ads and sales letters don't work (and how to make yours
stand out from the rest) head on over to his web site at

Friday, October 16, 2009

New Venue For Advertisement - Taxi Receipts

When businesses begin evaluating marketing strategies, many start
with basic print or television advertisements. The importance of
choosing the proper medium can be the difference between a
successful, effective campaign and a campaign, which flops. With
all the types of advertising out in the world today, every
company is looking for that new and innovative idea for great

Taxi advertising ( is just one of the
many varieties of outdoor advertising. The three main forms of
this subset are wrap advertisements, trunk advertisements and top
of hood advertisements. Some people will often neglect these ads
since there are so many of them out there, but the truth is
people are almost forced to look at these advertisements when
they are stuck in heavy traffic or stopped waiting at a

An innovative form of taxi advertising will soon be introduced to
the Boston market; putting ads on the back of receipts handed out
to cab customers. This works by handing out receipt rolls with
company ads on them, onto which the Taxi Drivers print their
receipts and hand them to customers after every ride. These ads
could consist of anything imaginable that would fit on the normal
size receipt. In heavily congested cities or cities that are
temporary homes to business travelers, this form of marketing has
the opportunity to be effective in the taxi advertising market.

A similar type of advertising has been previously applied to
Mexican cities. I personally was down in Cancun last year and
upon paying the bus toll or taxi tab, a small slip receipt was
handed to me. Generally these receipts had discounts to Mexican
outlets, restaurants or entertainment shows. The slip ended up
being useful as we were able to save money on our dinner at the
Hard Rock Cafe.

In Boston alone, approximately 45,000 people take a taxi every
day of which 80% request a receipt. Therefore, about 35,000
people are currently being missed as potential targets for Boston
cab advertising ( per day. This is a
relatively small portion of the market, as Boston is not even
considered in the top 20 for largest US cities. Much of the
general target market would consist of business travelers. These
businessmen do not have cars in the cities they travel to, and
furthermore, they need to obtain a receipt for the cab trip in
order to be reimbursed for their expenses. Thus they must pay
attention to what is being handed to them. Make this relevant,
and you have an interested potential customer.

Advertising in the United States last year totaled over 400
billion dollars. Traditional forms of advertising are now
expensive and over-populated. As the market for traditional
advertising declines with the fragmentation of consumers into
tight groups, this ads one more way to target a particular group.
Taxi marketing ( thus provides the
ability for a business to reach a wide audience, at a more
reasonable cost than other forms of advertising.