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Monday, October 26, 2009

How to Make a Website Successful

When doing business on the Internet, there are many ways in
which you can make a website successful. Although the look
of your website is important, fancy websites don't make
sales. There is much more to creating a quality website. To
make a website successful, you must create a website that
will be of interest to your target market and make them
want to visit your website over and over again. In
addition, your website should lead your visitors to take
the action you desire, such as joining your mailing list,
or making a purchase.

Selecting a Website's Niche

The first step toward how to make a website successful,
will be to target your website for one specific niche. For
example, if you are designing a website about wine,
everything within your website should relate to wine.

Selecting a Website's Keyword Phrase

You must also select the most relevant keyword phrase for
each webpage. A keyword phrase is two or more words that
best describe your webpage. For example, if your webpage is
about 'making wine,' your best keyword phrase would be
'wine making.' You should use your keyword phrase a few
times within your webpage, as this will enable the search
engines to determine what the website is about. This is a
very important step to make a website successful.

Using HTML Heading Tags

When you begin writing your content, it is very important
that you use the HTML H1 heading tag with your main title
at the top of your webpage. In addition, use th HTML H2
tags for your sub-titles. This is very important, as some
search engines place relevance on the text displayed with
heading tags.

As the default text for the H1 heading tag is very large,
you may want to use CSS style sheets to display the heading
tags in the font style and size you prefer.

Using META Tags Within a Webpage

Another step to help make a website successful is to
include META tags between the HEAD tags of your webpage.
META tags help the search engines to know what keywords are
relevant to the webpage. They are also used to tell the
search engines what the webpage is about. Many search
engines will display this description within the search

Backgrounds and Text

It is always best to display a webpage with a white
background and black text, as this will make the text easy
to read. Distracting backgrounds will make the text hard to
read. A good rule of thumb is to just use common sense and
keep your website simple. This alone is a great way to help
make a website successful.

Animated Graphics

If you're using animated graphics, it is important that you
use them sparingly. Graphics that continually flash are
VERY annoying and may prevent your visitors from returning
to your website in the future.

Navigational Links

It is very important to include good navigational links on
every page. They should be displayed at the top, bottom,
left or right side of your webpage. In addition, your
visitors should be able to get to any webpage within your
website within four clicks.

Webpage Layout

Always be consistent with your webpage design. This is a
very important step to help make a website successful. The
layout for your website should be the same on each page. If
you make it different, your visitors will become confused.
In addition, it will make your website appear to be
unprofessional. Your website design should include the same
layout, logo, and navigation setup on each page.

Spelling and Grammar

Always make sure you proof read and spell check your
webpages for errors. It is also very important that your
webpage doesn't have any broken images or links.

Important Webpages

When you launch your website, it is very important that you
include the following webpages:

About - The 'About' page is used to tell your visitors
about you and/or your company.
Privacy - The 'Privacy' page is used to let your visitors
know what you do with their personal information, such as
their email address.
Terms and Conditions - The 'Terms and Conditions' page
should be displayed on your website for your protection.
Site Map - A 'Site Map' is used to help the search engines
index your website more easily.

You can learn more about all of these pages by doing a
search through your favorite search engine. They are very
important and will help make a website successful.

Website Interactivity

Another way to make a website successful is to make the
website interactive. This can be done by including a
targeted forum that compliments your website, a form in
which they can subscribe to an ezine, a feedback form to
enable them to give their opinion, or an informative blog
in which visitors can comment.

Web Browsers and Screen Resolutions

When you begin designing your webpage, it is HIGHLY
recommended that you install the most popular web browsers
on your computer. This will enable you to see how your
website will display in different browsers. You will find
that your website may look great in one browser and
terrible in another. It would be wise to design your
website to display properly in Firefox and then it should
display properly in Internet Explorer, Opera, etc.

It is also important that you view your website through
different screen resolutions. You can either open your
webpage in your browser and then change your computer's
screen resolution, or there are website's online that you
can visit, such as Any Browser, to test your website.

If you follow these simple guidelines, you can begin to
make a website successful in no time.

If you want to learn how to make a website successful,
visit for a wealth of free website design
tutorials, HTML codes, video tutorials, JavaScript codes,
CSS codes, tips, tools and resources.

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