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Thursday, December 20, 2007

How to build a mailing list fast(1)

"Gold is in your mailing list."

You've heard many veteran internet marketers and established
gurus preach these very words time and time again, and for good
reasons at that. It has been established as a fact that most of
your sales would come after the 4th to the 8th contact. But
before you could ensure that you'll be able to keep in touch
with your prospects for such number of times, you'd have to
capture their contact details first.

This is accomplished through an opt-in list. An opt-in list,
basically, is a system that would allow you to capture the
contact details of your visitors. The way it works is that your
visitors would be presented the choice to leave their contact
details (usually their email addresses) so that you could follow
up on them later on. This is the reason why an opt-in list is
also called as a follow-up system.

An opt-in list is essential for your online business.

For starters, as we have discussed in the statistics above,
most of your sales won't come after the first contact. Your
prospects should be given time to warm up to your offer. You'd
have to contact them again, and again, and again, to assure them
of your credibility and to make them believe that your offer
would be truly beneficial for their needs.

Also, they may not be interested with your current offer, but
this shouldn't be taken to mean that they won't be interested
with what you could come up with in the future. An opt-in list
would allow you to contact them for the future deals you will
bring to the table.

There is no doubt that a follow-up system, or a mailing list,
or an opt-in list, whatever you want to call it, would be very
important for your success in the online field.

But the question is: how do you build the same?

I will not sugarcoat any answers. A lot of internet marketers
are struggling to acquire subscribers for their mailing lists.
They may have been in the business for a couple of years
already, yet their mailing lists are composed of only a dozen or
so subscribers.

If we are to peg an average, the conversion rate of your
mailing list would hover around the range of 1% to 3.5%. Hence,
the success of your mailing list would greatly depend on the
number of users who would decide to subscribe to the same. If
you only have 10, 15 or 20 subscribers, you won't be able to
make the most out of this system.

So again, how do you build your mailing list? How will you be
able to acquire thousands upon thousands of subscribers at the
soonest possible time?

There is only one answer to give. It's not even a secret, as it
is quite simple.

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