Saturday, December 20, 2008
have a subtitle?
2. Will you be the only author or will there be other
3. Will you publish a print version of your ebook?
4. How many pages will your ebook be?
5. Will your ebook contain graphics, pictures or
6. Will your ebook include an appendix and index?
7. Will your ask other authors to contribute related
articles to your ebook?
8. What file formats will your ebook be available in;
text, pdf, exe, html, etc.?
9. Will your ebook be sold as a product or will your
ebook be used as a promotional tool?
10. Who will be your ebook's target audience?
11. What major benefit does your ebook give your
12. Will you offer your prospects a guarantee and
testimonials to read?
13. Will you include a bibliography about yourself
in the ebook?
14. What personal information will you include
about yourself in the ebook?
15. What colors and graphic(s) will be included on
the ebook cover?
16. Will you let your prospects read free sample
chapters or excerpts to entice them?
17. Will you turn the ebook into other information
products like videos, audio books, teleclass, etc?
18. What type of payments will you accept for the
19. Will you allow others to give away your free
20. Will you be selling the reprint rights to your
Quote of the Day:
"Money doesn't sleep." -- Wall Street Movie
This article is an overview of the key methods the pros use to increase website traffic without breaking their budgets. After reading this, you should either have some new ideas about how to increase website traffic or have reinforced your drive to use these ideas to increase your website traffic.
If you are like most of the small businesses on the Web, you're scratching and clawing for every site visitor you can get. The Web is the most competitive environment in the world because everyone with an Internet connection can do business on the Web. However, the Web is also the greatest business opportunity in the world because there are about a billion people surfing around. What other marketplace can match that? Of course, none of those people do you any good unless you find a way to drive them to your website.
So, enough talk about the obvious importance of finding ways to increase website traffic. Below is a list of 7 important methods the pros use to increase website traffic without breaking their budgets:
1. Take part in online communities and forums. You can establish expertise, credibility, goodwill, and friendships with potential customers when you provide help to others in these communities and forums. You can also learn more about your customers and the needs people have that you can fill. You will increase website traffic for the long-term by being helpful in forums in many cases because these forum postings could be available on the Web for many years and help many people.
2. Offer a helpful or interesting newsletter related to the content of your business website. This is another way of gaining credibility with potential customers. If you make your newsletter very interesting, it will also provide a regular advertising medium to those with an interest in your products. So you will be increasing website traffic from those likely to buy from you.
3. Write articles related to the content of your business website that you can publish and/or make available for other sites and newsletters to publish. You will gain credibility as an expert for the contents of your articles and from the willingness of others to recognize your expertise by publishing your articles. You will also gain exposure, as your name and website will appear at the bottom everywhere your articles are used.
4. Swap links with websites related to your business website. This will help establish credibility for you because you are cited by other websites. More importantly, it will increase website traffic from people interested in your type of website. A further benefit will be that search engines will recognize links to your sites as an endorsement of your credibility on the topic and thus put you higher in search results.
5. Make sure the content on your website uses more nouns than pronouns. Search engines don't know what objects pronouns refer to when they see pronouns. And, the people doing searches use the noun objects themselves for their searches. So your websites should include the nouns for which they are searching. And you thought learning objects, nouns, and pronouns in school was useless?
6. Consider spending most of your advertising budget on search engine advertising. This advertising not only will increase website traffic, but you only have to pay for website traffic from people doing a search for words describing what you offer. This increases your chance of closing sales directly off your advertising budget.
7. Offer things to your customers for free that improve your brand image or contain advertisements that your customers will pass around to others, increasing your exposure. This is often referred to as viral marketing because the marketing spreads from one person to the next instead of from you to each customer. The best way to achieve this is to offer something unique that is either extremely useful or entertaining. It is a definite plus if what you offer appeals specifically to your target market so that you will increase website traffic from buying customers.
About the Author:
|Paul Coulter owns and operates a Toronto web design company that provides custom website development and Internet marketing services. For more Internet marketing information, please visit http://www.ekonline.com|
business has sponsored. It could be charities, fund
raisers, charity auctions, etc.
2. Tell your potential customers about any mergers
or joint ventures with other reputable organizations
or businesses they would recognize.
3. Tell your potential customers some valuable info.
This will create rapport with them. It could be tips,
a how-to excerpt, etc.
4. Tell your potential customers about reviews of
special events your business attended. It could be
trade shows, seminars or conferences.
5. Tell your potential customers stories about your
customer service. It could be how you help a new
customer, an award you won, etc.
6. Tell your potential customers stories about your
employees. It could be about why they like to work
for you, their personal profile, etc.
7. Tell your potential customers about milestones
and goals your business has achieved. It could be
a sales goal, customers served goal, etc.
8. Tell your potential customers about innovations
your business has discovered. It could be inventions,
new technologies, patents, new products, etc.
9. Tell your potential customers the things you have
done to improve your product. It could be lighter,
faster, heavier, slower, etc.
10. Tell your potential customers a little history or
past information about your business. It could be
how it started, how you got the product idea, etc.
Quote of the Day:
"A person's treatment of money is the most decisive test of
his character, how they make it and how they spend it." --
tool. Email helps you keep in touch with customers and prospects,
it allows you to demonstrate how you help customers thereby
building credibility, and email leads to more sales.
When done well, email is an awesome guerrilla marketing tool.
"Done Well" doesn't mean you have absolute killer copy. In my
experience you can have a well-written, relevant marketing
message and still blow it when it comes to getting readers to
take action. If no one in your audience takes action, what's the
The Marketing Message and the Call to Action
A well-crafted marketing message addresses the following:
1. Who the message is meant for (example: real estate brokers)
and the problem (hard to sell homes in bad economy)
2. What they've tried to solve the problem (example: more
advertising, open houses, etc)
3. Why what they tried doesn't work (example: open houses
attract people who aren't really serious about buying)
4. What they need to do (strategies to better screen for serious
5. Why you are well qualified to solve their problems
(experience, track record, education, etc.)
6. Call to action (specific steps folks reading your message
should take to work with you)
This article focuses on #6. Reason being I see so many mistakes
made with the Call to Action and unfortunately, if you don't
have a strong call to action, you'll lose a lot of genuinely
Example: Call to Action -- Done Badly
Let's say you're the real estate broker reading through the
message I outlined. You've been struggling because it's taking
so long to sell the homes you have listed. Now you're hopeful.
This company seems to have a solution for your problem. Great!
You want to know more. The call to action is: "Contact Dave
I see this type of Call to Action all the time. Seems nice and
Yet, statistics show most people don't follow through on these
requests. Why? Put yourself in the shoes of your prospects. Are
you stressed? Yes, probably. Now I know when I get stressed out
the simplest decision can feel overwhelming. That "simple" call
to action, "contact Dave" is actually requiring me to do
something out of my daily routine: to contact Dave. In addition,
I have to make a bunch of decisions including:
1. When should I contact Dave? Now? No, what if he calls me and
makes a sales pitch. I don't want to deal with that.
2. What should I say in my email? Should I introduce myself? Talk
about the problem. How much information do I need to provide?
3. Do I even want to contact this Dave guy? What if this is a
scam. Maybe Dave is really a nefarious hacker collecting emails
so he can steal my identity!
4. and so on.
Your simple call to action is not so simple.
Requirements for an Effective Call to Action
So if a simple "call Dave" isn't enough information, what does
To get someone reading your message to take the next step, you
need to provide enough information for your reader to see how the
action fits within their current situation. Ways to help your
readers fit your request in include:
When to contact
How to contact
What to ask for
What to expect when they contact you
Example: Call to Action -- Makeover
Let's go back to the message written to realtors looking for
sales help. Our realtor is feeling stressed and discouraged
because the slow economy means it takes her twice as long to sell
homes. She reads the marketing message from Dave and Co, and it
looks like Dave can help. She wants to know more and reads this
call to action.
"Get our free 10-page report, 'Secrets to Sales Success in
Tough Markets.' Call toll-free 1-800-555-1234 and leave your
name and mailing address. You'll receive your report within 7
business days. If you call before January 15, we'll include our
special guide, '50 Tips for Presenting a House to Sell.'" Like
the earlier version, this message is short and to the point. But
it also provides important details that give the reader the
structure need to take action:
* Exactly what to do (call a 1-800 number and leave mailing
* What they'll get (a free 10-page report)
* When to do it (by January 15 to get the report and bonus
* What to expect (they'll get the report within 7 business
Other simple details that make call to actions more effective
include maps, driving directions, hours of operation, special
discount codes, and coupons.
If the marketing message on your website, brochure, postcard, or
ad is well-done but the number of people responding to your offer
is dismal, take a look at your call to action. Adding a few
simple details that help your prospects understand how taking
action fits into their life may be all it takes to turn your
offer from "OW" to "WOW."
Judy Murdoch helps small business owners create low-cost,
effective marketing campaigns using word-of-mouth referrals,
guerrilla marketing activities, and five-star strategic alliances.
To download a free copy of the workbook, "Where Does it Hurt?
Marketing Solutions to the problems that Drive Your Customers
Crazy!" go to http://www.judymurdoch.com/workbook.htm
You can contact Judy at 303-475-2015 or firstname.lastname@example.org
they get an opportunity to make additional money from their
search engines, but they also allow Internet marketers a chance
to make money in an easier manner. Why is this so? Well, with
traditional affiliate marketing, you must make a sale before you
receive commission. But with Adsense, all you have to do is
create content that will produce ads that readers will click on.
And in return for just a click, you will receive a few cents or
in many cases, SEVERAL dollars.
This is where high paying Adsense keywords come in. So how can
you find these high paying words? There are two approaches. The
easiest one involves looking up pre-made lists. The other one
involves you doing the research through Google’s Adwords tool.
Simply enter in the term you’re interested in, and the tool will
tell you how much each click is worth.
In terms of actual value, there are high paying keywords that are
worth more than $20. There are even a few that are in the range
of $40 to $69. In both cases, these keywords tend to revolve
around lawyers, debt, credit cards, schooling and illness. And,
contrary to what some may think, often times the most expensive
Adsense keywords revolve around long-tail terms over more
Either way, if you decide to promote these keywords, you could
become independently wealthy relatively quickly. However, you do
need to be aware of some things before going after these
ultra-profitable of keywords.
First off, you must remember that Google will take its cut from
each keyword. And you will not know how much they will take until
the stats start coming in. So, don’t assume that 1,000 clicks
from a $45 keyword will equal $45,000. Your cut will end up being
much less than that. But it will still be much more generous than
if you promoted a keyword that was only worth .05.
In addition, be aware that the higher paying keywords tend to not
drive much traffic because there is so much competition
surrounding them. So, unless you can beat the competition with a
Fortune 500 business, you’ll have to be more creative with how
you promote these keywords.
For example, consider the keyword “mesothelioma treatment
options” which is currently worth $32.09. There are a ton of
websites ranked for this keyword, so you can forget about search
engine traffic for this term. What you will have to do is drive
traffic through other terms with Internet articles. And, you will
have to think outside of the box to do this.
For instance, instead of promoting “mesothelioma treatment
options” you could promote mesothelioma message boards, books or
treatment centers. You could talk about mesothelioma and family
support. Ultimately, if you put your heart and mind into it,
there’s no limit to what you will come up with.
In conclusion, high paying keywords could be your ticket towards
financial independence. Yet, remember, even the gurus don’t earn
money overnight. You will still need to put in a lot of work
through proper SEO and keyword optimization. Once you do that,
the profits will surely start to come in.
Blake Evans is a writer for InlineSEO.com, a site created to help
businesses build web traffic through search engine optimization
strategies. Search a collection of articles and tutorials in the
SEO training series. (http://www.inlineseo.com/seo-course.html)
Discover basic through advanced SEO topics at
again the people who make the MOST money are those who own their
The average SMALL business owner, and I mean SMALL, earns more in
their own business than they ever did working for someone else.
And what about those businesses that fail? The US Small Business
Administration says almost all those owners get back up and start
a new business where they earn good money.
These days most people already understand owning a business can
greatly improve their lifestyle. What they usually don't know is
just how to design their business so it generates maximum
Most would say common sense tells you the bigger the business,
the BIGGER the profits. Grow your business into a multi-million
dollar building, employ 200 people, spend $2 Million on
advertising -- and hey, you MUST be making LOTS of money!
But that very often IS NOT the case. A large restaurant may need
to do $100,000 dollars in sales each month just to break even.
What I'm getting to is THIS -- To make the most money FAST, keep
your business SIMPLE. And keep your overhead LOW!
Remember the old principle that is as true today as it was when
Benjamin Franklin wrote it two centuries ago: a penny saved is a
penny earned. All that money you DON'T spend can be counted as
One of my favorite stories goes back to the very beginning of the
McDonalds restaurant chain. McDonalds founder Ray Kroc visited
the tiny McDonalds Brothers drive-in to find out why they were
making so much money. What he found was the original McDonalds
was keeping customers happy with just 9 menu items made with a
dozen ingredients. Talk about simple!
Not only that, but the first McDonalds required just a few
minimum-wage employees, keeping labor costs very low.
Kroc, who already owned his own coast-to-coast business, was
impressed beyond belief at just how SIMPLE the first McDonalds
was, and just how LOW the overhead. Kroc immediately understood
that McDonalds was a huge profit maker, one that could be
DUPLICATED around the country and eventually around the world.
Recently I have been telling people to get into the food service
industry. No matter how deep the recession goes, people will
ALWAYS need to eat. Most restaurants see their sales go UP as
many other industries watch their belts tighten.
But just like Ray Kroc, I'm not a huge fan of running a BIG
restaurant with a big expensive staff and huge monthly bills.
There simply isn't enough room for profits. And keeping up with
all the inherent complexity and headaches can drive an otherwise
sane owner over the edge.
Instead, I advise starting your own restaurant delivery business.
You provide the one IN-DEMAND service MOST restaurants don't.
You bring restaurants' delicious food to their customers,
keeping a nice profit in your own business that is super simple
and has remarkably low overhead.
I show you how to do this in a detailed report that gives you the
step-by-step process of starting your own SIMPLE business with
So what are you waiting for? Get started now. And keep your
operation simple and profitable.
Get Joe McVoy's FREE report "The 10 Secrets to Starting a
Food Business, Even in a Recession," available NOW at
http://dine-indelivery.com/Report6.html Learn how to
earn a HUGE income in your own food business with very
little investment. Reach Joe at Joe@Dine-InDelivery.com
and network marketing is by spending hours on the phone calling
prospects, convincing and converting them into customers. Out of
these leads that you generate, you can recruit representatives
to further increase your profits from your home business.
Keeping customers satisfied, gaining their trust and building a
strong relationship with them are just some of the things to
remember with your home business and network marketing. This is
all part of Customer Relationship Management (CRM).
You have a few options - you can either purchase or generate
your own leads – but once you have enough leads, then you have
to know what to do with it. There is such a thing as a `bad
lead' where you will get prospects' objections and rejections.
However, there is a disadvantage in getting the services of a
lead generation company since some of them might sell re-used
leads – which you will not get to discover until it is way too
late. So, please conduct your due diligence first.
Also, in your home business, it is important to learn how you
can get your prospects to always say yes, instead of hearing a
bunch of no's from prospects. In addition, you need to make sure
that your advertising money is worth it. Thus, you should
measure and evaluate the Return on Investments (ROI) on the
various advertising methods that you are using.
With Internet marketing, you have to be innovative and find
ways to develop a well-thought out promotional campaign. Try to
incorporate automation, for example, use of autoresponders in
your business sales funnel & your leads generation methods.
However, you cannot predict the results. You may have an
extremely profitable and successful promotional campaign one
time and then completely fail the next time. The important thing
is for you to evaluate what went right and what went wrong. Do a
post-mortem on your advertising methods. Reinvest in those
methods that worked well.
With the popularity of blogging, you can use this in expanding
your business and generating leads. For example, if you are an
entrepreneur who has a small fashion business, you can have a
blog where users interested in fashion clothes can post their
Being a home-based business entrepreneur, you need to market
and promote your business. You can easily do this and generate a
lot of lead by having the visitors on your blog post comments
and address their questions and feedbacks to you, personally.
This would not just add on to your lead but also give you a
feedback of what most of your prospective customers want or
To further automate your home business, you may want to
consider the use of autoresponders, which allows you to send out
pre-written messages to your prospects on a preset interval
time. Imagine "freeing' yourself from the ardeous tasks of
manually tracking and writing emails to all your prospects in
In a nutshell, in order to be successful in your home business
&/or network marketing, you need to evaluate and find a business
platform which gives you the highest level of automation
available, to achieve your online success.
About The Author: David is an expert internet marketer and
writes on various topics of work from home business & home-based
business. To get your secrets & tips for your work from home
business, visit http://www.workfromhomessecret.com
that some of them just simply require too much time and effort.
One reason people choose to work from their home and start an at
home business is so that they can actually spend more time with
her family and friends and less time working. The ideal type of
stay-at-home job allows you to work anywhere in the world. With
these methods, you can create cash and make money part time
online. In this article we will take a look at the top 8 ways to
make money while you're on the road or anywhere for that matter.
1. Get Paid to Surf the Web: It is possible for you to get paid
to surf the Web. This simply requires you taking a couple of
hours or whatever time you have out of your day to visit other
people's web sites. Now this won't make you rich, but it is a
way to make a little extra money without you expending a lot of
energy or brainpower.
2. Get Paid to Play Games: There are some companies that will
pay you to test video games, and this can be a really fun ways
to earn some extra cash if you are a video game buff. This is a
fun way to get paid.
3. Get Paid to Read E-mails: This is another simple way to make
money and it's a good for people just starting out on the
Internet. Again, you just sign up with various online companies.
They send you emails and then when you open them up, a certain
amount of money is credited to your account. Again, you can do
this absolutely anywhere. This is another common type of get
paid to complete offer. It is a very simple and fast way to
create cash. You can find these types of offers along with get
paid to fill out surveys and surf the web at websites such as
the ones mentioned below.
4. Get Paid to Fill Out Surveys: Many people who have attempted
to find work online, have come across paid surveys ads and this
simply involves you filling out surveys for various companies
and they pay you for your time. Again, you won't get rich doing
this because there are only so many hours in the day and only so
many surveys actually provide payouts. However, again it is
simple work and you can make a few extra dollars. This is
similar to getting cash to complete offers. You earn cash money
filling out surveys. Below is a site that has high payouts and
is constantly updating it's survey offers.
5. Blogging: Most people have heard of blogging by now. If you
haven't, a blog is just a simple web site that allows you to
express your feelings and allows other people to do the same.
Blogs can also be monetized and you can make money from them by
simply signing up and promoting an affiliate program are by
adding Google Adsense to your blog.
6. Create a Newsletter: Creating a newsletter is another way to
earn money online. You just need to simply find a subject that
you're interested in, write about it on a timely basis. Recruit
readers and sell them something within your newsletter. It can
be an actual product or it can be an e-book.
7. Affiliate Marketing: Affiliate marketing simply involves
selling other people's products with you getting a percentage of
the sales price. You can promote affiliate products using Google
AdWords, article marketing, or even social bookmarking. You can
create cash fast with affiliate marketing.
8. eBay: eBay is a great way to make extra money online and you
don't have to sell a physical product. Many people sell e-books
or digital products, and this is a good way to create cash
About The Author: http://www.makethatdollar.com
be a manager/boss of a multi-million dollar company? If yes,
good for you; you have a clear goal, right? Not for people who
have already been burned out by the office politics, stressing
commute to work and all corporate conundrums, though. Having a
job where you can work from home seems like the ideal solution
to all those long hours stuck in an office. Not surprisingly
then, work-from-home jobs are rapidly growing in popularity.
There is a lot of money to be made from the Internet for people
who know what they are doing. Also, as the world become a
smaller place it is less and less essential for people to
actually work in an office.
If you are new to the world of working from home then you have
to know something about the types of telecommuting jobs that are
available. There is a misconception that there is only one type
of work from home job – in fact, there are five.
It is essential that you choose the one that makes the most of
your skills and stops you from wasting your efforts on jobs that
will not earn you the most profit.
Here is an overview of the sort of home working jobs are
offered on the Internet:
1) Off-Site Work
This means that you can perform the job without having to be in
a particular place. You are free to choose anywhere that you
want to work from, worldwide, on the condition that you complete
your allocated tasks. It doesn't matter if you choose to be at
home or at the local internet café. Many of these types of job
do entail a large amount of travel.
2) Virtual Work
Many administration tasks can be performed from home. Virtual
work, or transitioned work, is still office approved. The person
in charge permits you to perform a number of your tasks from an
3) Telecommute-Only Opportunities
Some jobs do not require your physical presence at an office to
get a job done. This is the work at home job in its truest
sense, because you do not have to leave the house or change out
of your pajamas to go to work.
4) Telecommute Option Work
The active word here is 'option'. This allows you to choose to
work from the company's office, or not. You can decide to create
your own home office or make the daily trip to the office.
5) Freelance or contract work
In this case, there it is not necessary for you to have a home
office or to travel to an actual office. You are hired by a
client to undertake a particular project or task and this is on
a per-job basis.
6) Internet Marketing
Internet marketing is the endorsement of products through the
Internet. You can either sell tangible products or infoproducts
such as e-books, reports, and software. It can be a lucrative
work-from-home business depending on your effort and
By practice, most Internet marketers have successfully learned
direct sales strategy as their approach in selling their
products. As an Internet marketer, you must realize there are
gazillions of competitions out there. However, many Internet
marketers are now becoming more adept in other ways of selling
The key to being successful when working from home is to
ascertain which type of position is best for you. The above
overview is intended as a guide to help you to make a more
Of course, working from home does not allow you to take it easy
all of the time. You still have to perform the work. The fact
that you can choose where to do that work is a bonus that should
not be taken for granted.
About The Author: L. Edward helps people to start a business,
get grant money, build, market online at
http://www.HomeBusinessIT.com L. Edward Recommends As Seen on
FOX NEWS TV , A Work At Home Program that is changeing peoples
lives, visit http://www.cashmonthlylifetime.com