Working with aspiring internet marketers for a dozen years has
been both exhilarating and exasperating.
It's exhilarating to see someone, who just the previous month
was struggling to make the rent payment, finally "get it" and
start regularly selling something that the market loves.
It's exasperating to watch someone who "intellectually"
understands how to build a successful online business, but for
some reason won't do what they know that they should do. For
some reason, they look at the obvious answers, say to themselves,
"there must something else," and then keep on looking for other
When you ask these people why they're not building a list,
offering that list what they tell them that they want, and
building real relationships with members of that list, they
respond with a look of bewilderment and contempt.
The real problem seems to be that they know what you know, but
won't do what you are doing and tell them to do to... seemingly
largely out of contempt, and a disbelief that it really can be
They are described perfectly by Herbert Spencer, when he said:
"There is a principle which is a bar against all information,
which is proof against all arguments, and which cannot fail to
keep a man in everlasting ignorance - that principle is contempt
prior to investigation."
Contempt may actually seem like a rather strong word, but how
else would you describe someone observing what you are doing, and
obviously dismissing it as too simplistic.
They understand that it works for those who use it, but for
someone as enlightened as they are, there must be something more
advanced... something more complex.
So they keep look for the secret to online success, and smirk
when they look at the "simpletons" who so willingly dismiss
their right to contempt, and do what is proven to work.
This is of course not about anyone that you know personally.
However, if you are around internet marketing long enough, you
will encounter someone that this seems to describe perfectly.
At that point, please be kind. There is actually nothing that you
can do for a man who chooses to stay locked in everlasting
Willie Crawford is founder of The Internet Marketing Inner
Circle and host of "Willie Crawford Teaches Real Internet
Marketing," an internet-based radio show you'll find at
http://BlogTalkRadio.com/WillieCrawford/ Visit Willie's
show to learn how you can easily grow your email list by
1000 new subscribers within the next 30 days.