Traditional holidays always make for good marketing. But have you
considered tying into national Be Late for Something Day? Our
calendars are brimming with ideas for fun and valuable marketing
opportunities in these unique holidays. Riding on the coattails
of a national celebration is a great way to gain some free
publicity. Let's look at how you can boost your business by
celebrating something unique.
National Cell Phone Courtesy Month
Mobile phones may be everywhere in our modern society, but
they're still an annoyance at times. Quiet restaurants, churches,
and movie theaters are just a few of the places the shrill ring
of a cell phone won't be appreciated. National Cell Phone
Courtesy Month aims to encourage users to be polite when using
their wireless phones.
Mobile phone providers, civic organizations, and even restaurants
can get in on the action by providing much-needed training for
phone users. For example, as a wireless service provider, you
might offer a workshop to teach new subscribers how to use their
device's privacy and silence options. Subscribers then receive a
special lapel pin declaring them to be a "Polite Cell User." The
customer will learn more about her phone, and you get to see your
logo on lapels all over town. Even better, your company becomes
known as the courteous cell phone provider.
National Grilling Month
July is the month of the grill, and if you sell them, it's your
opportunity to earn big profits simply by building an interactive
promotion around this annual celebration. Start with a press
release and a kick-off party featuring hot dogs and burgers.
Offer Grillmaster classes for customers, and teach them to make
mouthwatering meals on their new grills. Create Grillmaster
lapel pins for class graduates, and those grills will be flying
off the shelf!
You'll get added exposure every time your grilling students host
a party. They'll love to point out their Grillmaster status to
dinner guests by wearing the pin you awarded them.
AKC Responsible Dog Ownership Month
Pet store owners can reap the benefits of this observance by
holding dog-training classes, dog-health workshops, nail-clipping
days, or dog-adoption events. Organize an outing at a local park
with proceeds to benefit the Humane Society, and people (and
their pooches) will come out in droves. Workshop participants
will appreciate being awarded lapel pins rather than simple
ribbons or paper certificates. A quality piece of jewelry
declaring them "Dog's Best Friend" - and bearing your logo - will
be treasured and worn for years.
No matter what the celebration, or what your business, you can
use lapel pins to increase the return on your advertising dollar.
Lapel pins have a higher perceived value and won't end up tossed
in the junk drawer like some giveaways, which means they'll
continue to work for you for years to come. Lapel pins put your
brand in front of more eyes, and associate your name with quality
regardless of which holiday you celebrate.
Caryn Smith is Manager of Lapel Pins R Us. When you need
affordable restaurant advertising, lapel pins are an excellent
option. Visit http://www.lapelpinsrus.com today for custom lapel
pins in just 10 days, guaranteed!